Snags at Beer O'Clock

We celebrated the final presentation of our big business pitch with a barbecue on my boss's office patio this afternoon. After a few Bud Lights and a couple of hot dogs ("snags" as my Aussie boss might say), I finally found myself winding down from weeks, actually months, of stress, excitement, argument, doubt, elation, late nights, coffee and office catering. The best times in advertising really are when you work on a team, competing against other agencies and even with people inside your agency, seeing what great creatives can come up with, and then that final blast of adrenaline you feel in the car pulling into the (hopefully) new client's parking lot.