Beldings Awards Show - Kind of a Bust?

ThinkLA Belding awards. I'd have to say, a little bit of a bust this year. The cash bar didn't help (and I wasn't drinking; I just listened to every conversation open with a complaint about an ad show without a vodka sponsor - times are tough all over).

We had a great site built with The Branding Farm, but the show's theme didn't tie in with the theme that was created for the invitations and entries. The Broad Stage at Santa Monica College was an amazing venue, though.

The RPA Honda "Grooves" music road work that won the sweepstake bowl deserved it. The only undeserving award I thought was when TBWA/Chiat-Day won a slew of interactive awards for the Mac & PC campaign. I do think they're great use of video and a great use of media placement, but they have absolutely no interactivity. So the Beldings and ThinkLA might think to either revise the categories for Best Use of Online Media or Best Use of Video Online and leave Interactivity awards to go to work that is interactive. Just a thought.

DDB was left out in the cold this year after taking the top prize last year.