Ron Jeremy at the Beldings.

Beldings Award winners get some loving from [aging] porn star Ron Jeremy. He hung around (hung, get it?) for the after-party that Yahoo! sponsored (which one of the partners of David & Goliath referred to as "Yoo-hoo"). He's as foul looking as the last time I saw him in the flesh (in the flesh, get it?) at the Houston's at Century City.

We Won the First Belding of the Night!

Wow and we deserved it! The first Belding award went to the Activision team (Marcus & Miguel pictured here) for the videos for World Leader Reviews. The Belding theme this year was to award not only the silver bowl, but also to provide "bonus" awards. In this case, Marcus and Miguel are serenaded by YouTube star Tay Zonday who sings "Chocolate Rain" (of "I move away from the mic to breathe in" fame). The next winner received a foot long hot dog from a cougar, and so on and so on. At the end of the night, World Leaders for the Activision game Call of Duty 4: Modern Warfare won the Belding Sweepstakes prize for DDB Los Angeles.

Please Let Us Get Some Bowlage.

Oh glorious Beldings Awards! Tomorrow night is the 42nd annual Beldings at some random theater in mid-Wilshire. We have a fun surprise up our sleeves (hopefully including taking home some bowls). That's all I'll say about that. Hopefully I can bum a ride there so I can drink too much and take a cab home. This year's presenting sponsor is Yahoo! whatever that means.